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The Visible Librarian: Asserting Your Value with Marketing and Advocacy

The Visible Librarian: Asserting Your Value with Marketing and Advocacy

Author: Judith A. Siess
Publisher: American library association (ALA), 2003
Resource type: Guide
Chapters discuss customer service, marketing, publicity, public relations, and advocacy, all while offering readers sound advice, recommendations, and wisdom gleaned from a wide range of experts and sources. Devoid of abstract theories and unrealistic propositions, content is sound and practical, strengthened by quotes, research, stories, and case studies. The guide concludes with an impressive list of additional sources and an index. An enlightening and timely resource highly recommended for all libraries.

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